Why Create a Social Media Checklist?
Social Media is part art and part science. Many posts are completely subjective, based on what the author thinks will be relevant. However, it's important to test everything. Facebook, for example will not allow an image with more than 20% text to be promoted beyond what will happen organically.
This is one reason why a social media checklist is essential. You will need to look at your insights to see when the best time is to post and test multiple ads to see which ones get the most reach and frequency. A checklist is a good way to make sure the money you're spending is well spent and well targeted.
Here are some helpful links: