Why Create a Social Media Checklist?
Social Media is part art and part science. Many posts are completely subjective, based on what the author thinks will be relevant. However, it's important to test everything. Facebook, for example will not allow an image with more than 20% text to be promoted beyond what will happen organically.
This is one reason why a social media checklist is essential. You will need to look at your insights to see when the best time is to post and test multiple ads to see which ones get the most reach and frequency. A checklist is a good way to make sure the money you're spending is well spent and well targeted.
Here are some helpful links:
Using Your Resources to Get the Most out of Your Social Media:
Good social media strategy takes time and money, however, creating a social media checklist
can help you stay on track, using the resources you have at your disposal in an effective manner.
1. Knowing Who Your Target Market Is
Who are your targeting? Where do they live? What do they believe? What is there current position and responsibilities? Knowing the answers to these questions can help you better target your dollars and help the efficiency of your campaign.
2. Knowing When to Post
Have you used the Insights Button on Facebook? This is a useful tool for not only targeting the ideal audience, but also know what time of the day to post.
3. Using Technology to Help
There are several posting tools that can aid in posting, saving you time and money.
Are you ready to move to the next step to nurture your leads?
Ready to follow up with your prospects, converting them to advocates?
Check out our FREE Inbound Marketing Checklist below.