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John Wodka

Manager at WTS Advertising, a full service ad agency in the Dallas area, specializing in web design, media planning and buying, SEO, and inbound marketing .
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Recent Posts

5 Reasons to Create an SEO Checklist

Posted by John Wodka on Aug 7, 2015 12:00:00 AM


Have you ever wondered how to plan the biggest tailgate blow-out ever? I asked a buddy of mine what his secret was and he told me that it had to do with preparation, advertising, and the ultimate roll-out. You had to attract enough people to make it a great event and plans had to be flexible enough come rain or shine. He pulled out his checklist that he used to buy food, invite people, and coordinate the event. By using a checklist, he also managed to stay within a specific budget.

In a similar manner, you have to be prepared to create an SEO checklist to bring your fans in from all over the Internet to your website. If you’ve ever wondered why it’s important to create an SEO checklist, here are five good reasons to do so.

Here are some helpful SEO links:

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Topics: SEO

5 SEO Mistakes that are Crushing Your Business

Posted by John Wodka on Jul 14, 2015 3:30:00 PM


Consumers tend to do online research before trusting a company with their time or business. I look at website content as mini bridges connecting consumers to businesses and businesses to businesses. SEO is like illuminating the lights on the bridge, lighting a path all the way to your door, helping consumers find you. Not turning on the lights can lead to consumers finding your competitors first. Image doing an SEO search for a Dallas car dealer and finding a dealership in a nearby city, completely bypassing the nearest dealership who didn't have a good SEO platform. Common SEO mistakes can have crushing results. If you have only been dipping your toe in the water when it comes to SEO strategies, then chances are you are committing some if not all of the 5 most common SEO mistakes and it is time to take the plunge and fully immerse yourself in best practices. 

Here are some additional SEO resources:

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Topics: SEO

An Event Planning Checklist to Delight

Posted by John Wodka on Jul 9, 2015 6:30:00 AM


A perfectly planned event appears effortless, but it is anything but that. Whether you are organizing an important proposal meeting, convention, workshop, incentive, professional development, or other special event, it’s crucial to get it right the first time. There are no second chances, so it’s always best to prepare for the unexpected.

It’s important to remember that the failure of even a small event can have a huge impact on morale. Many years ago, a former colleague of mine planned a golf outing as an incentive for his sales team. What should have been a positive, morale-booster turned into a disaster. Bad weather, poor customer service, and a cheesy resort made the team feel undervalued instead of rewarded. Of course this mistake had a ripple effect on the entire team, driving sales down for months to come. The moral of the story is plan, plan, plan. Use this event planning checklist to ensure your next event is perfect from start to finish:

Here are some additional event planning resources:

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Topics: Event Planning Checklist

How to Start a Blog to Delight New Customers

Posted by John Wodka on Jun 30, 2015 6:30:00 AM

Who cares about how to start a blog. Why start a blog? For one, search engines keep a record of everything that is posted online. The more content you have, the more bridges you are building, helping customers find your website. Blogs have now become an integral part of the marketing strategies of companies big and small, regardless of their industry or niche, and blogs have plenty of impact with visitors, followers, and customers.

3 Ways Content Marketing Grows Your Business

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Topics: Content Marketing

Event Planning Checklist: Why Water, Cookies and Hasselhoff?

Posted by John Wodka on Jun 16, 2015 6:22:00 AM


LESSONS FROM A GAMBLER:

I'm intrigued by the interesting people and conversions you can have on a flight. It seems like most people believe that they will never see this stranger again and so why not divulge some of our greatest secrets. 

After working on a real estate marketing program with some Dallas ad agencies I flew to Tampa to present a healthcare marketing plan to a client. Next to me was a man who showed me no matter how many times I shuffled the cards, he could deal any hand he wanted to and look legit. But, the most valuable lesson he taught me is something I use today when planning events or instore programs. 

Here are some practical examples of event planning checklists to keep you organized.

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Topics: Event Planning Checklist

Three Ways Content Marketing Grows Your Business

Posted by John Wodka on Jun 11, 2015 6:30:00 AM


According to Content Marketing Institute, 70% of B2B Marketers say they are creating more content then they did one year ago. 

Before a consumer buys a car, diamond, home, or decides which plumber or foundation repair expert to trust, there is normally a bit of online research that goes into their decision. So, it would be beneficial to create content to help others find you. However, before they can find you, you must first rank for keywords in which you can become an authority. If you gain no other insights today, at least contact us for a FREE keyword search evaluation to help give your business a head start with the search engines or check out this FREE Key Word Tool

Content comes in many formats. Here are just a few:

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Topics: Content Marketing, Keyword Research

What is Marketing? How to Create a Marketing Checklist

Posted by John Wodka on May 7, 2015 6:30:00 AM


What is Marketing?:

Marketing is the commercial process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, or services, that will ultimately satisfy and hopefully delight a customer. Why is it important to have a marketing checklist?


Consciously or unconsciously, every one of us does render some service or another, maybe even an idea. So why do such a high percentage of  companies fail? Well in most cases, the problem lies not in the idea or service itself, but in the cultivation thereof.


Lets try and analize where most businesses go wrong:


Most small businesses don't have an effective marketing plan. 


Successful businesses thrive because most people in the organization are aware of where the business is going. The business is as a result of one persons vision with the help of all employees or sub contractors, the company as a whole is dedicated to see that vision through.
A Marketing plan helps to achieve this kind of focus and when used effectively, it will ensure that the business is able to adapt to today's dynamic business environment and changing customer needs. 


They tend to confuse Sales with Marketing.

One important fact to remember is that Sales is a direct byproduct of effective Marketing. The objective of sales is to increase revenue that the company generates by distributing products and services, none of which would be possible if the consumer of that product had no information on which to base their purchase. Although it is important not to confuse the two, Sales and Marketing tend to work hand-in-hand, ultimately driving sales.


“We don't need marketing, we're a small company”.


That should be that exact reason as to why a business does need to have a marketing process. No business owner wants to remain the same size forever and to just keep breaking even. But the only way of changing that is to be proactive, know what the market is, where its going and where you fit in.


A good place to start is to create a a SWOT Analysis. In a business context, the SWOT analysis enables organizations to identify both internal and external influences. 

Need some inspiration? There are several SWOT images available to help

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3 Key Components to Your Social Media Checklist

Posted by John Wodka on Apr 30, 2015 12:30:00 PM


Why Create a Social Media Checklist?

Social Media is part art and part science. Many posts are completely subjective, based on what the author thinks will be relevant. However, it's important to test everything. Facebook, for example will not allow an image with more than 20% text to be promoted beyond what will happen organically. 

This is one reason why a social media checklist is essential. You will need to look at your insights to see when the best time is to post and test multiple ads to see which ones get the most reach and frequency. A checklist is a good way to make sure the money you're spending is well spent and well targeted. 

Here are some helpful links:

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Topics: Social Media

Stop Asking, Why is Social Media Important: 5 Easy Social Media Tips

Posted by John Wodka on Apr 28, 2015 6:25:00 AM


Did you know?

According to Hubspot, 90% of all businesses now use social media for business purposes, whether they are trying to build brand awareness, grow an engaged following, support their customers, or leverage social to drive leads and customers for their business. (FREE Download)

Use your introduction as a way to tell the reader how this collection of ideas will help them. Keep it light by including a personal story. If you have any data that you can include relating to your list, include that in your introduction, too.

Here are some examples of how we use list blog posts here at HubSpot:

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Topics: Social Media

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