Consumers tend to do online research before trusting a company with their time or business. I look at website content as mini bridges connecting consumers to businesses and businesses to businesses. SEO is like illuminating the lights on the bridge, lighting a path all the way to your door, helping consumers find you. Not turning on the lights can lead to consumers finding your competitors first. Image doing an SEO search for a Dallas car dealer and finding a dealership in a nearby city, completely bypassing the nearest dealership who didn't have a good SEO platform. Common SEO mistakes can have crushing results. If you have only been dipping your toe in the water when it comes to SEO strategies, then chances are you are committing some if not all of the 5 most common SEO mistakes and it is time to take the plunge and fully immerse yourself in best practices.
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Not all links are created equal. Earning quality links that will improve your search engine rankings takes persistence. If you are approached by a company offering thousands of links in a matter of days, remember the old saying about things that seem too good to be true. Investing time and money in spammy links is like taking one step forward and two steps back. Sure, you are getting links to your website, but search engine algorithms are sophisticated enough at this point to recognize if you are buying links instead of earning them. If won't take long for you to be penalized and actually drop in the rankings. Take the time to engage in inbound marketing best practices and acquire links through providing valuable content.
Yes, you want to make sure that certain keywords (lights on your bridge) are in the content that you publish, but the age of keyword stuffing has gone the way of the dinosaurs. The SEO experts in Dallas will be quick to point out that using keywords must be organic. Not only should the keyword be naturally incorporated into the content, you also need to be aware of keyword density. Simply using content as a way to pack as many keywords as possible into one publishable piece is another surefire way to be penalized by search engines.
This is an all too common mistake that is easy to avoid. There are so many free programs available that will help you focus your efforts and avoid wasting time on keywords that simply aren't performing. Taking a look at readily available data can make a huge difference in your SEO campaigns. With a quick glance, you can see which pages are performing better than others, how long visitors are staying on any particular page and how they arrived at your site in the first place. Perhaps the most surprising aspect of analytics is that people don't capitalize on this free service more often.
In addition to tracking keyword performance, you also want to pay close attention to your website and make sure that it isn't full of broken links and images. The last thing you want is for a visitor to be lured to your page only to end up looking at a bunch of 404 errors. Take the time to do some regular website maintenance and redirect any broken links so that the entire site is operating at an optimal level.
Meta Tags and Descriptions
Adding meta tags and descriptions literally takes just a few minutes and can make all the difference in the world when it comes to optimizing your site. Search engines bots are constantly crawling your website and looking to see if your content is a good choice for their readers. Meta tags and descriptions will help flag down bots and provide a clear signal that your content is relevant.
There are a host of SEO marketing experts in Dallas / Ft. Worth, with years of experience navigating the ever-changing world of inbound marketing. While SEO practices in Dallas and around the world have evolved, there will never be a replacement for creating quality content, naturally inserting keywords and avoiding broken links. If you want to take get the most out of your marketing efforts, avoid these all too common SEO mistakes.
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